A fashion photo session in the Saudi Al-Ula region, and its photos published in the international magazine "Vogue" several days ago, caused a reaction in Arab social media, especially since some commentators saw "explicit" scenes in the pictures.
Indeed, the American "Vogue" published the news that the Lebanese designer Elie Mizrahi, (the designer of the Mono brand) in addition to professional photographers, prepared a report in the Al-Ola area, which is administratively attached to the city of Al-Madinah Al-Munawwarah.
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Bringing to life the first ever Mônot campaign was a collaborative creative effort. So I want to give a shout out to all of the amazing, incredibly talented people who brought my vision to life. Kate the Great, you showed me just what a ⭐️ you are. You trusted me and jumped blindly into this project. You gave it your heart and soul and you were the keystone to making this campaign a success. Alek, Amber, Candice, Jourdan, Mariacarla, and Xiao Wen you embody the inclusive cross-cultural swath of empowered women that Mônot wants to dress. Thank you for flying in from all over the world to be part of this passion project. Luigi & Iango the incredible images and film you created for this campaign have a timeless beauty that pulls you in and makes you think. I know how much hard work you put into this project, but when you look at the results they have an effortless grace to them. And Carine I just want to say thank you for everything! Your sleek, chic, and sexy aesthetic dovetail perfectly with that of the Mônot woman. You are not afraid to tell it like it is, even when I don’t want to hear it. You keep me honest and you keep me focused. They say, there is no “I” in team but let me tell you there is an “I” in this!!! So last but not least I want to thank myself for going against the expected. For the drive and passion that I dedicated to this project. What I was able to achieve with my first campaign, as the founder of an emerging independent brand, is pretty fanfreakingtastic. And above all, I want to thank myself for not giving up on my dreams. It’s moments like these, when everyone thinks I’m crazy, that I push even harder. I always welcome a challenge. As my father always said, “Follow your dreams and you will never lose sight of your goals”. Mônot Autumn Winter 2020-21 Campaign Creative director: @elimizrahi Photography: @luigiandiango @2bmanagement Fashion editor: @carineroitfeld Hair: @luigimurenu Makeup: @georgisandev Models: @msalekwek, @ambervalletta , @angelcandices, @jourdandunn @katemossagency, @mariacarlaboscono @jujujuxiaowenEli Mizrahi (@elimizrahi)'in paylaştığı bir gönderi ()
Of course, the designer and photographers accompanied fashion models with international fame, among them Kate Moss, Maria Carla Boscono, Candice Swanepoel and Jordan Dan. The aim was to portray some of the new fall and winter 2020 collection of the "Mono" brand designed by the Lebanese himself.
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In the report, Mizrahi recounts his experience in Saudi Arabia as well as the idea of the project and describes the highland as a "fairy tale" as he says he visited Saudi Arabia after he was invited to participate in the "Mestal Best" festival in December.
However, Mizrahi’s description of Jamal Al-Ula did not intercede for him on social media, as some felt that it was inappropriate to photograph models in “obscene fashion” in Al-Madinah Al-Munawwarah.
Mizrahi, who was born in Monaco, posted a video clip of the photography sessions on his Instagram account.
However, some people did not like conducting photo sessions like this near Medina and the comments we cannot post, which came on the main post on the Vogue page on Twitter, the best proof of that.
With remarkable anger, the user Berij Abdul Rahim asked via Twitter about the position of the Grand Mufti of the Kingdom of Saudi Arabia regarding the photo session, describing it as a "coming down."
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